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  • Event art direction
  • Motion identity

2022 CCCE Key Visual & Motion

A key visual for the City Cup Digital Arts & Esports Invitational, extended into motion for a consistent event identity across poster and video.

Scope
Key visual design, motion graphics and video post-production
2022 CCCE City Cup event poster
2022 CCCE esports invitational key visual

Building the event’s first impression

The key visual sets the event atmosphere, then carries its core imagery and rhythm into motion.

Motion key visual frames

2022 CCCE key visual motion frame 01
A frame captured from the motion version.
2022 CCCE key visual motion frame 02
Another moment from the motion sequence.

Design and outcome

CCCE City Cup combines esports and digital creative competitions. The design around technology, cities and games, planning the artwork for motion adaptation across posters, online marketing and display boards.